Get Your Product on UK Shelves
The AI-powered platform for ambitious food manufacturers ready to win listings, manage retailer relationships, and scale their presence in major UK supermarkets.
Growth Hub
Your Brand
Retail Success Roadmap
Build or upload your pitch deck
AI checks for buyer fit
Draft your buyer email
Buyer-tailored positioning
Margin & Promo Calculator
RSP, trade spend, uplift
Your Grocery Guru AI
Guidance across every step
Trusted by food manufacturers getting listed in
Everything You Need to Win Listings
From your first pitch to ongoing retailer management, we've got every stage covered.
AI Pitch Deck Builder
Create compelling, retailer-specific pitch decks in minutes. Our AI compares your deck to what each buyer expects and tailors it for every buyer and product.
Buyer Intro Emails
Craft intro emails that get responses. AI draws on decades of retail insight to position your product and make buyers feel compelled to reply.
Retailer Data Management
Centralise and analyse your product data, pricing, and certifications to build compelling narratives for buyers.
Buyer Update System
Keep your retail partners informed and engaged with professional, timely updates on new products and promotions.
Promotions & Activations
Plan promotional campaigns that drive incremental category uplift and brand growth, creating a win-win with buyers.
Retailer News Feed
Stay ahead with curated news on UK retailers, buyer changes, and category trends.
Your Journey to Retail Success
We partner with food and drink brands ready to grow and scale. Here's how we work together.
Book a Discovery Call
Speak with our team to discuss your brand, goals, and retail ambitions. We'll assess if our platform is the right fit for your stage of growth.
Get Onboarded
If we're a good match, we'll set up your profile, add your products, brand story, and certifications. Our team guides you through every step.
Build Your Buyer Story
Use our AI to create retailer-specific pitch decks and buyer intro emails. Track responses and get smart follow-up suggestions.
Manage & Scale
Once listed, manage your retailer relationships, send buyer updates, plan promotions, and expand to more retailers with confidence.
Your Personal Retail Expert, Available 24/7
Our AI is trained on decades of retail experience from professionals in the field, creating a proprietary blend of insight that guides every feature of the platform.
Your Grocery Guru Chat
Ask questions about retail strategy, buyer preferences, or get help with any task.
Pitch Analytics
AI analyses your pitch performance and suggests improvements based on what works.
Content Generation
From pitch decks to buyer emails, AI creates professional content in your brand voice.
Retailer Matching
AI identifies which retailers are the best fit for your products and why.
Your Grocery Guru AI
Online
I’ve just received this from my Tesco buyer:
“Thanks for the deck — helpful overview. I think there may be an opportunity here.
Before I progress internally, I need:
• Key points of difference vs current fixture
• Price positioning
• Full-year promo plan (mechanics, depth, trade investment)
• How you’ll drive rate of sale
• Expected ROS and year-one volume forecast
Once I have that, I can review next steps.”
This is a positive signal.
They’re assessing whether you understand how to trade the category. Your response needs to be structured, numerical, and commercially clear.
1. Clear Differentiation
• What makes you incrementally different
• Why you’ll bring new shoppers or trade up
• RSP & margin vs key competitors
2. Full-Year Promo Plan
• Number of events
• Depth of discount
• Launch mechanic
• Trade investment (% of turnover)
• Expected ROS uplift per event
3. Rate of Sale Strategy
• In-store activation (secondary siting, POS, sampling)
• Retailer media support
• Confirmed marketing spend
Quantify everything. Buyers respond to numbers, not adjectives.
Close with:
“Happy to walk you through the plan and sense-check alignment with your category objectives.”
Keep it concise. Commercial. Confident.
Loved by Food Manufacturers Across the UK
"Your Grocery Guru transformed our retail strategy. We went from 2 listings to 8 in just six months. The AI pitch builder is incredible."
Sarah Mitchell
Founder, Green Valley Foods
500+
Brands Onboarded
2,400+
Listings Secured
68%
Avg. Response Rate
4.9/5
Customer Rating
Choose your path to retail success
Whether you're getting retail-ready or scaling nationwide, pick the level of support that fits your brand today.
Starter
Perfect for getting started with your retail journey
- Grocery readiness dashboard
- Retailer margin calculator
- AI buyer chat
- Retail playbooks and learning plan
- Community Q&A
- Events and news
- Personalised action plan
- Industry analysis and reports
- Retailer trend insights
- Monthly Ask Me Anything sessions
Premium
Everything you need to succeed with major retailers
- Full buyer database access for priority retailers
- Personalised review of your pitch deck or strategy
- Access to exclusive partner network
- Bespoke data analysis by retailer
- Category benchmark insights
- Retailer-specific submission templates
Account Management
Dedicated support for ambitious food and drink brands
- Dedicated account manager
- 1:1 strategy sessions (4 per quarter)
- Joint business planning with key retailers
- Range review and reset support
- Bespoke promotional calendar design
- Custom reporting and executive-ready decks
- Multi-retailer narrative strategy
- Launch and expansion playbooks
Is Your Brand Ready for Major UK Retailers?
Your Grocery Guru works with selected food manufacturers who are serious about retail growth. Book a discovery call to see if we're the right fit for your business.
30-minute call • Includes platform demo • No commitment required